Effect of market-driven strategies on the competitive growth of SMEs in Lesotho

Abstract This paper established some market-driven strategies that influence the competitive growth of small and medium-sized enterprises in Lesotho. The identified following factors; market orientation, intensity, technological dynamics as variables SMEs’ growth. investigation shows these critical factors are significant facets enterprise could capacitate SME entrepreneurs managers to attain results indicated used measure SMEs More specifically, independent intensity seen key tenets enterprises’ From analyses, this recommended strategic constructs inimitable tangible resources if harnessed enterprises, serve operational